Designing our logo was a long grueling process. How does a company choose a symbol that embodies their philosophy, represents them professionally and looks cool? In the end, our fearless leader, Andrew Williams, came to the rescue!
At the center of the logo is the traveler. The traveler is you- Yes, YOU! Every one of you currently reading this description is a traveler. Even those of you have yet to experience travel. You are in this world, and therefore you are potentially a traveler. We're here to help with the actual travel part. The traveler is at the center of the logo because you are the center of everything. We always put our travelers first.
When you combine all of these elements together, you end up with a logo that perfectly illustrates the TRAVEL AT WILL brand and represents our corporate philosophy. "You can TRAVEL anywhere AT WILL!"
Plus it looks cool on a t-shirt!